As part of our Digital Summer Series Workshops, on August 14th, 2015, Prediq Media hosted a lunch and learn workshop about mobile and video marketing tips at the Boca Chamber of Commerce. We shared evidence about why businesses can’t ignore mobile, simple tips businesses can use today to start preparing to go mobile, and included video marketing tips for local search as well as social media.
The key takeaways for our thirty five attendees involved thinking about how to make mobile a part of their communication strategy. Having focused content with clear and easy call to actions in the emails to clients will increase engagement. Encouraging customers to become a part of the voice for their organization with the power of their mobile devices by taking pictures and video and posting to social networks makes it easier for businesses to connect their followers and audiences
As hosts we also learned how local businesses are always looking for ways to increase their digital presence whether it’s through mobile or video marketing, using email marketing or improving their search engine optimization techniques. We enjoyed the diverse group interaction and appreciate everyone’s feedback through the surveys that were completed. As we continue to tackle new topics in the coming months, we look forward to helping more businesses grow online.