By: Alex   -  In: Blog   -  28   Comments

If you missed my blog post on Revenue River’s website back in January then here it is.

2016 is right around the corner. Chances are you’re still working on finalizing your marketing plans for 2016. Generally speaking, companies create a plan and a budget for their marketing campaigns 3-6 months before launching. This is no longer the case. Technology and Digital Marketing is moving way too fast to make such forecasts that far in advance. Enterprise size companies have the luxury of working with large teams of marketing professionals and large budgets. Testing online marketing campaigns can be expensive, not to mention hard to understand the data analytics. This is why small to medium size enterprises have no choice but to follow the trends and move quickly. To create a successful Online Lead Generation strategy within your Digital Marketing plan, you must first answer the following questions:

  1. Who & Where is your target audience?
  2. What CRM will you use to manage the contacts?
  3. How will you track your online, offline and referral leads?
  4. Who is responsible for contacting prospects and when?
  5. Does your product or service offering have a clear benefit to the customer?
  6. Do you have a process for Online and Offline Customer Service?
  7. What is the most you’re willing to pay for a lead based on your current lead-to-sales       conversion data?
  8. Do you understand the difference between Inbound and Outbound Marketing?
  9. How do you nurture leads that do not convert?
  10. What type of Content Marketing will you be using?

 

Once you’ve answered these basic questions you should have a better understanding of what kind of strategy you want to create for your Online Lead Generation Strategy. If you Google “Online Lead Generation Strategy,” you’re bound to find hundreds of “how to” articles and images illustrating the Attract-Nurture-Convert-type funnels. The problem is that Digital Marketing and Online Lead Generation Strategies are constantly changing so unless you’re reading something that was written within the last 30-90 days then it’s probably outdated. Each company should have a customized Online Lead Generation Strategy.  Below are some key steps you need to take in order to create and launch an effective Online Lead Generation Strategy.

Step 1: The first thing any company with a website needs to do is understand the metrics. If you haven’t already installed Google Analytics and studied how to interpret the data included in this free application then you need to do this ASAP. If you do not understand what’s happening on your website then you can’t properly determine which lead gen campaigns or media channels are generating the clicks or leads. It’s essential that you invest the time to learn the features on Google Analytics so that you can learn how to interpret the data. Once you understand how to read the data you’ll be able to optimize your Online Lead Generation campaigns and website accordingly.

Step 2: Now that you understand how to measure the results of your campaigns your company needs to determine which tools and technologies you need to use in order to manage your Online Lead Generation campaign. Tools & Technologies to consider, include the following:

  • What type of Marketing Automation software will you use? When it comes to Marketing Automation applications there are dozens of them available on the cloud. Marketing Automation Service Providers: HubSpot, Marketo, Oracle, Act-On, InfusionSoft, SilverPop & Pardot.
  • What Email Service?  There are hundreds of available. Many of them will offer you a free subscription for a small number of contacts. Contrary to Email Service Providers what others say Email Marketing is still alive and well. Email Service Providers: Constant Contact, MailChimp, Emma, iContact & Get Response.
  • What type of CRM? CRM’s are not just for companies managing thousands of customers. Even if you only have a couple dozen clients it will make your job easier and give your customers a better experience. CRM stands for Customer Relationship Management. In today’s market, you’ll find a CRM for just about every industry. A CRM will allow you to manage the contact information, document customer interaction, and account activity, set alerts, set important dates, tasks and much more. Most importantly, these CRM’s allow you to manage your contacts on the go using your mobile devices. CRM Service Providers: Salesforce, Insightly, Microsoft, SAP, Sugar & Sage.
  • What type of Phone Service?  While your company may not need a call center with a complex and expensive PBX Phone System you do need a reliable way of getting in touch with your clients. Make sure that you use call tracking for your campaigns. You can get phone numbers from services like Twillio for as little as $1. If you’re using Google Adwords for your paid search campaigns, they’ll issue you phone numbers on your display ads for free. Phone Service Providers: Vonage, Ring Central, eVoice & GrassHopper

Step 3: What channels will you use for your Online Lead Generation Strategy?  You can generate leads for your sales team using any of the following digital marketing channels: Social Media, Email Marketing, SEO, Paid Search, Mobile Marketing, Video Marketing, & Inbound Marketing.

  • Social Media- you need to understand where your target audience is looking for your type of product or service. It goes without say that you need to be on Facebook. They have the most data and users on the internet. You should definitely test with Twitter, Youtube, Snapchat, LinkedIn, Instagram, and others. Then there’s the question of whether you should create content and start posting or create paid campaigns like Facebook Ads and Twitter Lead Cards. You will likely generate leads both ways once you have followers. For Facebook, you can take your list of customer emails and upload it to the Power Editor so that you can target those users. For new users, you’ll be able to create audiences in the campaign. Make sure that you have a landing page with a great call-to-action on your site. Once a user lands on your landing page you need to have a short form to collect the lead information and deliver it in real time to your CRM.
  • Email Marketing is pretty straight forward in that once you have an opted-in list you’ll be able to send emails to with offers and updates about your products and services on a regular basis. There are email templates readily available on every platform. Upon doing your email blasts, you need to work on understanding the data like open rates, click through rates and bounce rates.
  • SEO generating leads through Organic Search takes time. You have to make sure your site is Responsive and Mobile Optimized so that the user has a great experience. Then you have to regularly add content and optimize the website for SEO. In the long run, organic traffic will generate your best leads at the lowest cost.
  • Paid Search will deliver clicks to your website as soon as you create your campaign and fund it. This does not mean that the clicks will magically convert into leads. It takes expertise to generate leads using Google Adwords, Bing, and other Paid Search Engine platforms. You have to manage and optimize the campaigns daily. Once you figure out what your cost per lead needs to be then you can bid on the keywords for your products and services based on the cost per clicks offered.
  • Mobile Marketing is changing the way we generate leads online. The rise of mobile usage has brought new opportunities to reach customers. Whether you reach them while they’re playing a game on an app, through an ad on their music service and on their text message service (SMS) you’re likely to tap into a new way of generating leads.
  • Video Marketing is a great way to tell your story. Youtube, Facebook, Instagram, Snapchat and other channels have all the tools you need in order to set up a Lead Generation campaign with the use of video. Find a local video production company or freelancer who can also edit the video for you.
  • Inbound Marketing is defined as an integrated process of creating your company’s brand engagement by earning visitors’ interests instead of pushing traditional interruptive message. A Content Marketing strategy is a crucial component to creating an Inbound Marketing campaign that will generate inbound leads.

The last point you should consider when creating a Digital Marketing and Online Lead Generation Strategy is to attend conferences that teach you about current strategies. Staying ahead of the curve and up to date on industry trends can be challenging to say the least. When you attend these conferences you’ll meet digital marketers who spend all their time creating strategies and building campaigns for companies across all markets and industries. You’re likely to meet other competitors who send their marketing and salespeople to learn how they can generate more leads. Happy Conferencing and good luck creating your 2016 Online Lead Generation Strategy.

Here’s a short list of the must-attend conferences:

  •          LeadsCon- Las Vegas in January and NYC in August
  •          PubCon- Las Vegas in October
  •          SMX– Around the globe. San Jose in March and NYC in September
  •          ClickZ- Around the globe. NYC in April & Chicago in November
  •          Ad Tech- Los Angeles in May and NYC in November
  •          Affiliate Summit- Las Vegas in January and NYC in August

 

 


28 Comments
  • tadalafil

    February 18, 2019 at 9:16 pm

    Cialis has remained in the shadow of Viagra for many years, but the number of men that are switching to Cialis is quickly bringing the drug into the spotlight.

  • comprar viagra

    February 21, 2019 at 6:06 pm

    Comprar Viagra generico online entrega 24 horas. La correlación entre la disfunción eréctil y la baja autoestima parece obvia desde una dirección: una incapacidad para actuar en el dormitorio puede hacer que te sientas mal contigo mismo. Si tiene una visión negativa de sí mismo y de sus capacidades, se va a colorear su experiencia y sus acciones a diario. Este tipo de tratamiento se basa en la idea de que la situación en sí (su incapacidad para lograr o mantener una erección) no es el problema principal, sino su reacción a ella.

  • comprar levitra

    February 21, 2019 at 6:21 pm

    Imágenes guiadas: esta práctica consiste en calmar tu mente y ralentizar tu respiración mientras creas imágenes pacíficas en tu cabeza. En algunos casos el interrogatorio y la exploración física pueden ser suficientes para establecer un diagnóstico disfuncion erectil tratamiento. Comprar Levitra en espaГ±a. El principal síntoma es sin duda la falta de erección o de una erección correcta para poder mantener un coito exitoso, pero a éste, se le suman otros sintomas de impotencia que puedes o no sufrirlos y te ayudarán a identificar tu problema y la intensidad del mismo.

  • levitra en españa

    February 22, 2019 at 1:15 pm

    Consiste en la inyección intracavernosa de alprostadilo, que conduce a la erección en 15-20 minutos. La inhibición de la fosfodiesterasa potencia el efecto vasodilatador del NO y permite recuperar temporalmente la capacidad de erección del pene. Si la disfunción eréctil es un problema continuo, sin embargo, puede provocar estrés, afectar la confianza en ti mismo y contribuir a causar problemas en las relaciones. Hay muchas formas diferentes de practicar la meditación, así que pruebe algunas opciones para ver qué funciona mejor para usted. La alternativa es la utilización de alprostadilo por vía uretral, el cual tiene resultados aceptables. https://comprarlevitra.com/

  • buy cialis online

    February 22, 2019 at 10:29 pm

    Most of the time, the side effects from sildenafil stop in three to five hours as the drug stops being effective as an ED treatment. Sildenafil can also potentially lead to more serious side effects, particularly in people with heart conditions or those who take other prescription medication. Buy cialis online.

  • buy cialis online

    February 22, 2019 at 10:44 pm

    Whether you suffer from ED, or hope to prevent the condition, here are six tips to overcome impotence without the side effects of the little blue pill. Buy cialis online eu. Today’s most common treatments for erectile dysfunction are prescription-based. These mostly short-term treatments, however, do not treat the underlying cause of the problem and have side effects. They include headaches, facial blushing, stomach aches, dizziness and painful erections lasting for many hours.

  • Glactdap

    February 23, 2019 at 12:20 am

    buy generic cialis canada
    buy cialis online
    buy cialis online cheap
    =http://buycialishowla.com/#”>buy cialis online

  • poriePek

    February 23, 2019 at 5:56 am

    what make cialis pills look like
    cheap cialis
    generic cialis vs cialis
    =http://buycialishowla.com/#”>buy cialis online

  • buy cialis

    February 23, 2019 at 5:33 pm

    24 Head-to-head comparison suggested that tadalafil outperforms sildenafil on validated measures of erectile dysfunction, including the international index of erectile function and sexual encounter profile-2 and -3. These tests are not painful. This is usually due to stress, tiredness, anxiety or drinking too much alcohol, and it’s nothing to worry about. https://cialis.fun/erectile-dysfunction-types-and-treatments.html

  • JeaGraiva

    February 23, 2019 at 7:26 pm

    Cheapest Viagra Available Find Stendra Discount With Free Shipping Without Rx cialis tablets for sale Want To Buy Discount No Rx Acticin Cialis Una Volta Al Giorno Assunzione Viagra Cialis

  • Weigofef

    February 25, 2019 at 4:12 am

    phentermine civr cialis 20mg
    buy generic cialis
    price comparison cialis 20mg
    =http://buycialishowla.com/#”>buycialishowla.com

  • spourgy

    February 25, 2019 at 10:34 am

    where to buy generic cialis
    buy generic cialis
    cialis generic overnight
    =http://buycialishowla.com/#”>buy generic cialis online

  • Php Scripts

    March 1, 2019 at 8:20 pm

    I discovered your site website on google and appearance several of your early posts. Continue to keep on the very good operate. I recently additional your Feed to my MSN News Reader. Looking for toward reading far more from you afterwards!…

  • JeaGraiva

    March 12, 2019 at 9:07 pm

    Achat Viagra Pilules Johnson And Johnsontretinoin A .05 buygenericlevitraonlineusa Amoxil Cheap Find Finasteride Best Website Cialis Et Autre

  • comprar viagra barata

    March 29, 2019 at 7:39 pm

    Uno de los productos vardenafilo, un medicamento que actúa contra la disfunción eréctil y los problemas de impotencia sexual. También se incluye una evaluación psicosocial: para determinar posibles factores psicosociales relacionados con la Disfunción Eréctil que puedan requerir consulta o tratamiento psicológico. También puede implicar una conversación positiva con uno mismo, darse afirmaciones y disipar los pensamientos negativos.

  • JeaGraiva

    May 1, 2019 at 5:40 am

    Propecia E Infertilidad Farmacia cialis without a doctor’s prescription Amlopres Comment Obtenir Du Viagra Sans Ordonnance

  • medicamento

    May 12, 2019 at 4:03 pm

    En los casos de impotencia o de disfunción eréctil nos podemos encontrar con dos situaciones bien diferenciadas.

  • DE diagnostico

    May 13, 2019 at 6:23 pm

    Además, la disfunción eréctil puede ser generalizada o situacional. https://msabooks.ca/?author=22738

  • StevSlinny

    May 15, 2019 at 12:25 am

    Easiest Way To Get An Ed Perscription cialis 5mg best price Kosten Viagra Krankenkasse Amoxicillin Used For Stds Propecia Embrion

  • comprar cialis españa

    May 16, 2019 at 4:13 am

    Es importante diferenciar la impotencia sexual de la falta de libido.

  • comprar cialis online

    May 16, 2019 at 2:29 pm

    La disfunción eréctil afecta entre el 7 y el 52 por ciento de los hombres, dependiendo del grupo específico que se estudia, según diversas investigaciones. https://comprarcialis.online/

  • cialis generico

    May 17, 2019 at 9:01 am

    Son las más abundantes y afectan a un 90% de los hombres en algún momento de su vida. Donde comprar cialis generico online..

  • Disfunción eréctil causas

    May 18, 2019 at 4:07 pm

    Un estudio ha demostrado que los tratamientos con receta como Viagra pueden mejorar los casos de disfunción eréctil en varones deprimidos y, hasta cierto punto, aliviar sus síntomas depresivos.

  • comprar levitra generico

    May 19, 2019 at 5:28 am

    La impotencia o disfunción eréctil aparece con mayor frecuencia en hombres de más de 40 años. Comprar Levitra 10 mg online

  • remedios para la impotencia

    May 19, 2019 at 7:38 pm

    En estos casos, el pene no presenta ninguna alteración física, sin embargo, enfermedades como la ansiedad (provocada con frecuencia por el miedo a no conseguir una erección o a defraudar a la mujer), la depresión, los problemas con la pareja e incluso el estrés pueden afectar al acto sexual. https://deremedios.icu/disfuncion-erectil-farmacos.html

  • problemas de ereccion

    May 20, 2019 at 2:40 pm

    Lo primero que diremos es que los tratamientos disfuncion erectil dependen de acuerdo al paciente y a la causa de la patología. problemas ereccion psicologicos

  • buy cialis online

    May 23, 2019 at 2:58 pm

    The intake of the pill should not be more than a pill in a period of twenty-hour period.

  • Leave a Reply

    Your email address will not be published.

    14 NE First Ave 2nd Floor
    Miami, FL 33132

     

    google adwords certified partner google adwords certified partner constant contact certified sfima