February 20, 2018
When it comes to digital marketing, there are a few things you need to know to make your website stand out and increase your overall digital presence. Today’s customer is searching the web – and once they find you, they’ll be looking at your company’s site and social media pages and gaining impressions from what they find. Incorporating the right content – such as quality videos – and then distributing that content widely can improve your SEO ratings and make it easier for customers to find you on the web. The right content marketing strategy can also make your videos interesting and unique, so that current and future customers enjoy your content and want to continue interacting with your business.
Optimizing your video content is key to making the most of it. Boosting viewership gives your videos the biggest impact, and there are a few ways to make this happen. First and foremost, create engaging video content that will give your viewers insight into your business and a more personal take on how and why you do what you do. Next, be sure to incorporate relevant keywords into your video – including the title. Search engines pick up the text that coincides with your video, so keywords continue to be significant here.
Another great way to improve your SEO is to transcribe your video. This tactic appeals to a number of potential viewers and makes the content of the video clear. A transcription is also more likely to appear in Google searches. It’s also helpful to optimize your metadata (the video description and tags, including the keywords you’re targeting. Remember to keep your titles and subtitles short, clever and attention-grabbing. Optimization should also be directly related to your content; don’t simply choose keywords that will attract readers without providing accurate search results.
Lastly – share, share, share! Promote your video, share it on all the social media channels and ask loyal friends and fans to share. Your video is awesome, inspiring, funny, or all of the above – but it’s not going to work its magic if no one sees it! To find out how we can help your video content work for you, visit www.prediqmedia.com.
January 16, 2018
Do you have a Video Digital Strategy for 2018? If your company is like most companies across the globe, you’re working to create a powerful digital marketing strategy for the new year that retains current customers and attracts new ones. Inserting video into your content marketing is the key to taking your digital marketing strategy to new levels. Clients and customers are increasingly searching to connect with the companies they choose to do business with on a more personal level, and video is a fantastic way to give current and future clients a peek into your company’s personal side. A well-planned video can be pivotal in establishing what sets you apart from your competitors.
To be truly effective, your video must be high-quality, well-placed, and include intentional content creation. If the video quality is lacking or sloppy, it may not only fail to deliver the right message, but it could backfire by giving the viewer a poor impression of your company. And as we know, content is king and distribution is queen – if your awesome new video isn’t properly distributed, no one sees it and it can’t make an impact. And lastly, but equally as important: your video content should tell a story. Think about your company’s mission, goals and what makes you unique, and serve that content up in a way that matters to your customers.
If your current content marketing plan does not include video – you’re absolutely missing out on a huge opportunity to expand your base and connect with your audience. Prediq Media can help you with a digital marketing plan and dynamic video content creation for 2018 to that will take your company’s message further than ever before. Contact us today to learn more!