When it comes to digital marketing, there are a few things you need to know to make your website stand out and increase your overall digital presence. Today’s customer is searching the web – and once they find you, they’ll be looking at your company’s site and social media pages and gaining impressions from what they find. Incorporating the right content – such as quality videos – and then distributing that content widely can improve your SEO ratings and make it easier for customers to find you on the web. The right content marketing strategy can also make your videos interesting and unique, so that current and future customers enjoy your content and want to continue interacting with your business.
Optimizing your video content is key to making the most of it. Boosting viewership gives your videos the biggest impact, and there are a few ways to make this happen. First and foremost, create engaging video content that will give your viewers insight into your business and a more personal take on how and why you do what you do. Next, be sure to incorporate relevant keywords into your video – including the title. Search engines pick up the text that coincides with your video, so keywords continue to be significant here.
Another great way to improve your SEO is to transcribe your video. This tactic appeals to a number of potential viewers and makes the content of the video clear. A transcription is also more likely to appear in Google searches. It’s also helpful to optimize your metadata (the video description and tags, including the keywords you’re targeting. Remember to keep your titles and subtitles short, clever and attention-grabbing. Optimization should also be directly related to your content; don’t simply choose keywords that will attract readers without providing accurate search results.
Lastly – share, share, share! Promote your video, share it on all the social media channels and ask loyal friends and fans to share. Your video is awesome, inspiring, funny, or all of the above – but it’s not going to work its magic if no one sees it! To find out how we can help your video content work for you, visit www.prediqmedia.com.