Online Reviews are an important piece of the pie when it comes to your online reputation. Most of our clients will not give Reviews because of the nature of our business. They hire us to do their marketing and they don’t want their competitor’s to discover who’s doing their digital marketing. We’ve managed to get about 50 clients to give us Reviews on Facebook, Google, Yelp and a few other platforms. Most businesses do not have this challenge so we highly recommend that you find ways to encourage your customers to give you reviews. Just think of the last time you were thinking of buying a product, going to a new restaurant, making an appointment to a new doctor, hiring a contractor, etc. The first thing most consumers do is go on their smartphones and search for the companies information then they look for reviews about that company. Whether they’re on Facebook, Yelp or Google it doesn’t matter. The important thing is that you have some reviews (hopefully positive reviews). There’s no doubt your business will get a bad review from time to time. This doesn’t mean you shouldn’t participate in managing your online reputation.
As a matter of fact it’s quite the opposite. You have to manage the activity by having someone login everyday. It takes 1 minute to do this. You login and see if there are any new reviews. If it’s a good review simply thank the customer and move on. If it’s a bad review you should bring it to the team and discuss an appropriate response. This should be taken very serious. A business can slowly lose it’s customers and ruin their reputation by having a careless attitude about online reviews. Technology, smartphones and the internet are not going away and neither are reviews or the voice of customer. It’s time you commit to a strategy for managing your reviews. This is no small task and should be done by a professional or someone who is trained on your team. Here’s a presentation I did not too long ago to help you take a deeper dive into the stats and reasons why you should care about online reviews.
The question we always get about online reputation is “how much does it cost”? The answer is it varies.
If you’re a small business these are the 5 most important things you need to be doing for your online presence in 2018 along with the benefit.