By: Alex   -  In: Blog   -  Tags:     -  0   Comments

Online Reviews are an important piece of the pie when it comes to your online reputation. Most of our clients will not give Reviews because of the nature of our business. They hire us to do their marketing and they don’t want their competitor’s to discover who’s doing their digital marketing. We’ve managed to get about 50 clients to give us Reviews on Facebook, Google, Yelp and a few other platforms. Most businesses do not have this challenge so we highly recommend that you find ways to encourage your customers to give you reviews. Just think of the last time you were thinking of buying a product, going to a new restaurant, making an appointment to a new doctor, hiring a contractor, etc. The first thing most consumers do is go on their smartphones and search for the companies information then they look for reviews about that company. Whether they’re on Facebook, Yelp or Google it doesn’t matter. The important thing is that you have some reviews (hopefully positive reviews). There’s no doubt your business will get a bad review from time to time. This doesn’t mean you shouldn’t participate in managing your online reputation.

As a matter of fact it’s quite the opposite. You have to manage the activity by having someone login everyday. It takes 1 minute to do this. You login and see if there are any new reviews. If it’s a good review simply thank the customer and move on. If it’s a bad review you should bring it to the team and discuss an appropriate response. This should be taken very serious. A business can slowly lose it’s customers and ruin their reputation by having a careless attitude about online reviews. Technology, smartphones and the internet are not going away and neither are reviews or the voice of customer. It’s time you commit to a strategy for managing your reviews. This is no small task and should be done by a professional or someone who is trained on your team. Here’s a presentation I did not too long ago to help you take a deeper dive into the stats and reasons why you should care about online reviews.

Online Reviews: Why You Should Care! from Alex F. Oliveira

The question we always get about online reputation is “how much does it cost”? The answer is it varies.

  • If a business gets 5-10 reviews per month and needs ongoing maintenance you should be paying between $200-300. This would include managing on 5 platforms. For example, if you’re a Home Improvement Contractor we would manage Google Reviews, Facebook Reviews, Yelp Reviews, Angie’s List and Houzz. If you’re a Doctor we would manage Healthgrades, Vitals, Google Reviews, Facebook Reviews and Yelp Reviews. Each industry has its’ own platforms and marketplaces that need to be managed.
  • On the other hand if you’re an eCommerce business or a Retail business and you get 50-100 reviews per month you may be paying $800-1000 per month. This is not an expense but rather an investment to secure your future sales. Anyone who thinks different is making a mistake. The challenge is that this is just one piece of the Digital Marketing puzzle. But I would say that it’s 1 of the top 5 most important things you could be doing. Instead of spending time creating posts on Social Media spend time managing your Reviews.

If you’re a small business these are the 5 most important things you need to be doing for your online presence in 2018 along with the benefit.

  1. Manage and optimize your Website [BENEFIT: Owned Media, you control it and it’s there forever]
  2. Create quality Content on a regular basis [BENEFIT: IncreaseSEO or Search Engine Optimization will lead to more clicks and leads]
  3. Manage your Online Reputation [BENEFIT: Get reviews, manage customer service and increase word of mouth]
  4. Create Videos [BENEFIT: Again this is owned media and content that you control, you’ll also benefit from SEO because of Youtube and your customers and prospects will stay engaged with your company longer. If the videos are relevant to their needs they’ll keep coming back.]
  5. Create a Digital Marketing Strategy [BENEFIT: Make sure you understand your goals and objectives. Do your Keyword Research, Competitive Analysis and figure out your strategy for each Quarter. The benefit is that you’ll have everything organized in a document that includes timelines, who’s doing what on your team and what the KPI’s or outcomes will be. Make sure you have your Google Analytics or some other form of measuring the results. I promise you that if you’re committed, get organized and stay the course you’ll see your traffic grow. This will lead to more clicks, leads and sales.

Happy Marketing!

 


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