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ADA Compliant - Prediq Media

Is Your Website ADA Compliant? Neither Is Ours. What To Do Next?

Since 1990, the Americans with Disabilities Act (ADA) has required places of public accommodation to meet specific standards for accessibility by persons with disabilities – and now, those “places” have expanded to include websites.  The goal is to make websites more accessible to individuals with disabilities ranging from blindness and low vision and deafness and hearing loss to learning and movement limitations and speech disabilities.  Any company with a website should test its site with the available web accessibility tools, which will search for things like alternative text that can be read through special devices which translate the text through the proper medium, whether it be audio, visual, etc.

Some best practice ideas for ADA compliant captions include:

  • Using easily readable font such as Helvetica Medium, and ensuring correct spelling and punctuation throughout.
  • Positioning one to three lines of text on the screen for three to seven seconds, to be immediately replaced by another set of text.
  • Synchronizing the captions precisely with the audio.
  • Ensuring no graphics or visuals are covered by captions.
  • Sound effects such as music and laughter should be identified in brackets, such as [laughter] to add to understanding.

It’s important that businesses are ready for this transition, which is likely to be formalized in the next year. Prediq Media has the tools and skills to review your website and help make any adjustments necessary to better conform to the web accessibility guidelines.  Contact us today for more information!

14 NE First Ave 2nd Floor
Miami, FL 33132


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