Do you have a Video Digital Strategy for 2018? If your company is like most companies across the globe, you’re working to create a powerful digital marketing strategy for the new year that retains current customers and attracts new ones. Inserting video into your content marketing is the key to taking your digital marketing strategy to new levels. Clients and customers are increasingly searching to connect with the companies they choose to do business with on a more personal level, and video is a fantastic way to give current and future clients a peek into your company’s personal side. A well-planned video can be pivotal in establishing what sets you apart from your competitors.
To be truly effective, your video must be high-quality, well-placed, and include intentional content creation. If the video quality is lacking or sloppy, it may not only fail to deliver the right message, but it could backfire by giving the viewer a poor impression of your company. And as we know, content is king and distribution is queen – if your awesome new video isn’t properly distributed, no one sees it and it can’t make an impact. And lastly, but equally as important: your video content should tell a story. Think about your company’s mission, goals and what makes you unique, and serve that content up in a way that matters to your customers.
If your current content marketing plan does not include video – you’re absolutely missing out on a huge opportunity to expand your base and connect with your audience. Prediq Media can help you with a digital marketing plan and dynamic video content creation for 2018 to that will take your company’s message further than ever before. Contact us today to learn more!