I’ve designed and optimized hundreds of landing pages for campaigns across many industries for dozens of products and services. Later this month I’ll be speaking at WordCamp Miami in a session title “How To Build A Landing Page.” If you have a website and don’t have a landing page or many landing pages then chances are you’re missing out on converting visitors into leads and leads into customers. A landing page (or “lead capture page” or a “lander”) is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. When designed properly a landing page can help convert your visitors into leads.
Here are some of the essential landing page requirements:
If Designing and Optimizing a Landing Page within your website or a unique domain is not in the cards for you or your company fear not as there are a few service providers that can help you accomplish this quickly. There are a few drawbacks, but for the most part you’ll be able to design, launch, optimize and measure the results of your landing page in less than a day.
*For more info visit Prediq Media and 1 of our Client Success Managers will walk you through the process of building a landing page for your next campaign.
**Watch the video presentation http://wordpress.tv/2016/04/12/alex-oliveira-how-to-build-a-good-landing-page/