These are just a few questions me and my team asks our clients when they’re ready to get serious about marketing their brand to Facebook users. We already know that consumers are spending an immense amount of time on Facebook. No matter what industry you’re in you’ll be able to target that audience through a number of Ad formats and features Facebook offers companies using a business page.
On a global scale people are spending an average of 50 minutes a day using Facebook, Instagram and Messenger. The estimate doesn’t count WhatsApp. For most users, Facebook is an uber-personalized way of consuming news stories, entertainment, communities, events and information. Companies and their marketing teams are doing anything to obtain a click, view, share, or reaction to the content they create. Is this practice is sustainable? I guess it all depends on the metrics. Take a look at the Insights reports on Facebook and your website Google Analytics. If you’re using a CRM like Salesforce you need to make sure you track where the lead came from and attribute it to the proper channel. Ultimately you need to know if the clicks and likes convert into leads that eventually generate sales. These are all questions businesses are struggling to answer. One thing is for sure you can’t afford not to participate. If you don’t participate your prospects are likely to go to your competitor.
Facebook now offers live video. They announced that individuals and Pages that “go live” will be rewarded with top-of-News-Feed placement and notifications. You may want to explore Messenger for customer engagement. For those businesses that don’t want to spend time creating content then I would recommend testing with Facebook Lead Ads. Learn more about Leads Ads here.