If you have a website you need Google Analytics. The website analytic tool was launched in November 2005. Believe it or not there are many businesses and website owners who still don’t have GA installed on their website. As for the websites that have GA installed it always surprises me that people don’t really understand the value of the data it collects to help you optimize your website. Take a look at this short presentation to learn why and how you should use Google Analytics to make better decisions for your website.