By: Alex   -  In: Blog   -  31   Comments

The question SMB’s want to know is, does Facebook Ads actually help drive sales? We all want to generate more leads to help increase sales. There are so many platforms to choose from these days. When it comes to Digital Marketing Google and Facebook are the 2 main gigs in town. Since most businesses have tried Google Adwords at one point or another or building up their SEO so they can rank higher let’s take a look at Facebook Ads. I just came across this article on Business Insider that discusses the Facebook strategy for SMB’s http://www.businessinsider.com/facebook-targets-small-businesses-2016-7

There are 60 million monthly active Business Pages on Facebook. Only about 3 million run FB Ads. Clearly, there’s a big opportunity for FB, but is it an opportunity for SMBs? The answer depends on these 6 variables:

  1. What Industry Are You In?
  2. Where’s Your Market?
  3. How Are Your Competitors Doing Online?
  4. How Mobile Are You & Your Customers?
  5. Are you B2B vs B2C
  6. How Good Is Your Website?

Read More…


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