55 Stellar Statistics for Websites

Welcome to the most comprehensive collection of design, functionality and content stats for websites.

Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a store in this mall may as well not exist, as every consumer looking to shop would come to the mall to find what they need. If a business was nowhere to be found in this mall, the consumer would shop at one of the other infinite stores. Simple solution: all businesses need a store. However, simply having a store in the mall is not enough. Each store needs visible signage spread all throughout the mall to entice consumers, and businesses need to be accurately listed in the mall directories so shoppers know they exist. The more often a business and products/services are displayed and mentioned around the shopping mall, the easier it is for the shoppers to locate the store. Another simple solution: businesses need visible signage, and accurate listings in the mall directories. But, again, there’s more to attracting customers than just having pretty signs, and the store itself has to provide value, too. Once the consumer walks through the door, the look, feel and contents of a store have to be good enough to keep customers from turning around and walking out again.

Sounds complicated, doesn’t it? Good thing this shopping mall doesn’t exist, right? Wrong. The thing is, this shopping mall exists. It’s called the Internet. The store is your website. Everything that holds true for stores in our fantasy shopping mall is true for businesses on the internet.
Accurate signs and listings in the appropriate directories will get a business found, but it’s the business’s website that’s going to keep consumers interested. With over half of businesses having websites, businesses who want to experience success need to know how to stand out.

These stats for websites illustrate why it’s essential to build the best store in the mall, and how to keep traffic and conversion rates on the rise.


General

1. The average revenue for a small business is $3.6 million, but the average revenue for a small business with a website is $5.03 million
2. 53% of small businesses had websites in 2014
3. 67% of businesses with annual sales of $1,000,000 – $2,490,000 have websites

Functionality

4. 64% of shoppers who had a poor experience with their site visit will shop somewhere else next time
5. 39% of consumers will stop engaging with content if the images won’t load
6. 39% of consumers give up on content when it takes too long to load
7. 47% of consumers expect a page to load in 2 seconds or less
8. 23% of online shoppers will stop shopping if page loads are too slow, while 14% of online shoppers will take their business to another site
9. More than half (52%) of online shoppers say that quick page loading times are important for their loyalty to a site
10. Delays at peak traffic times made more than 75% of online consumers abandon a site for a competitor’s
11. A one second delay in website loading time can lead to a 7% loss in conversion
12. Increasing your site’s loading speed from 8 seconds to 2 seconds can boost conversion rate by 74%
13. A site that takes 6 seconds to load will have a 50% loss in conversion
14. 40% of consumers will abandon a website that takes longer than 3 seconds to load
15. 75% of online consumers will use the “back” button before a slow page fully loads
16. 51% of American online shoppers say that a slow loading time is the top reason they abandon a purchase
17. Slow websites cost retailers $2.6 billion in lost sales each year

Design

18. 38% of consumers will stop engaging with content that is unattractive in imagery or layout
19. A consumer’s first-impression of a website is 94% design-related
20. Website credibility is judged 75% on the site’s overall design
21. 85% of consumers will abandon a site due to poor design
22. Given 15 minutes, 66% of consumers would prefer consuming content that is beautifully designed than something simple
23. It takes consumers 0.05 seconds to form an opinion about your website, so use that time wisely!
24. The right colors increase brand recognition by 80%
25. 52% of consumers states “aesthetics” as the main reason why they would not return to a site

Devices

26. 90% of consumers use multiple devices sequentially
27. Not only are 97% of millennials mobile users, but 20% don’t use desktop at all
28. 61% of digital media time is spent on mobile, with only 39% on desktop
29. 85% of adult consumers believe that a company’s mobile site should be good or better than the desktop version
30. 65% of customers develop a better opinion of brands, services and products when they have a great mobile experience
31. 88% of consumers prefer to shop with retailers that deliver connected cross-channel experiences
32. If consumers have a good experience on your mobile site, they are 59% more likely to make a purchase
33. 67% of online shoppers are more likely to buy from a site that is compatible with mobile devices
34. Mobile-commerce (m-commerce) saw an annual growth of 56% in 2015, while desktop e-commerce only saw an increase of 8%
35. 50% of online shopping is done on a mobile device
36. Almost 70% of tablet users make a purchase on their device every month
37. Over 20% of tablet owners admit to shopping less in real life since they purchased their device
38. While 50% of consumers will switch devices if they are having trouble interacting with the content on a site, 33% will stop engaging entirely
39. 62% of companies that designed a site specifically for mobile experienced an increase in sales

Content

40. 47% of consumers check the products/services pages of a website first
41. 65% of consumers want to see contact information on the site’s home page
42. 44% of consumers left the website because there was no contact information
43. Over half of consumers want to see an “about us” section on a company’s home page
44. 54% of consumers find that a lack of contact information available on a vendor’s site reduces the vendor’s credibility
45. In a study of 200 small business websites, 70% did not display clear calls-to-action
46. TL;DR! 38% of consumers will stop engaging if the content is too long
47. 50% of sales are lost because consumers can’t find the content they’re looking for
48. 46% of consumers say that the most annoying thing about a website is the lack of message (unable to tell what the company does)
49. Keep it down! 33% of consumers said that video/audio that plays automatically on a website annoyed them or caused them to leave
50. 69% of consumers reported that having too many form fields deterred them from filling out a contact form
51. 70% of viewers look at lists with bullets, while only 55% look at lists without
52. Websites that have 51-100 pages generate 48% more traffic than website with 50 pages or less
53. 69% of North American marketers say that personalized and dynamic content is important for their business’s website
54. 20% of consumers think that a blog helps establish a company’s credibility
55. B2B companies that blog once/twice a month generate 70% more leads than companies that don’t blog at all

Sources: business2community, Adobe, Econsultancy, Statistic Brain, Hosting Facts, Online Marketing Institute, KoMarketing, Fifty and Fifty, NN Group, InvasionApp, TechRadar, comScore, IronPaper, Business Insider, Kinesis Inc, Entrepreneur

The world has gone digital, and business has followed. It’s easier to go where your audience is than to bring them to your door, and the biggest audience lives online. Carving out your own corner of digital space with a killer website is the first step to dominating the online world, and these stats for websites can be your guide.

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5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.


1. Skyrocket Your Engagement

The data shows that Instagram is the #1 platform for getting post engagement.

That means that if you want to establish a relationship with your client base (which you do), then you’re going to need that post engagement that only Instagram can provide.

But let’s back it up for a second…

It’s an interesting time to be involved in social media marketing… Facebook is facing major allegations, and as a result—people are doing crazy things like starting movements to delete their Facebook accounts… (For my sake, and the sake of your distant relatives, please do not delete your facebook). As much as internet trolls might have you think that it’s the social media Armageddon, I assure you that life will go on.

It might be looking a little overcast in the internet landscape, but before we pack our bags —there’s still some hope. Facebook’s more charismatic and adopted little brother (Instagram) still has users entranced with its purity and boasts a pristine opportunity for brands who are ready to stir up the marketing pot.

Now, Instagram is the #1 platform for post engagement because its focus on visual content creates a very unique space for brands to interact with others—and if you’re a skeptic, the numbers don’t lie. According to a study conducted by Forrester, Facebook and Twitter organic post engagement levels are currently less than 0.1%. In comparison, the millennial-centric Instagram boasts regular engagement at 4% for brands. (That’s 40x better btw).

instagram stats

2. Grow Your Following with Ease

80 percent of Instagram accounts already follow a business on Instagram, and 65% of top-performing posts feature products. The translation here is obvious, Instagrammers want to see branded content, and they want to connect with brands.

Add the engagement levels for brands (4%) that we just saw and we have the optimal landscape for growing your branded following on this platform.

3. Generate Leads

Instagram is a tool for lead generation.

We know that social media strongly influences purchase decisions, even if that is at the subconscious level of the consumer decision-making process.

It’s 2018, and our favorite lead generation tool (Facebook) is making algorithm changes that are making it harder for brands to get heard. With engagement rates already resting around the 0.1% mark, it just might be the ideal time to expand your reach to include some Instagram marketing.

With Instagram, 60% of users have first heard of a product or service through the platform, and over 120 million Instagram users visited a website, got directions, or called/emailed/direct messaged a business as a result of their engagement with the platform (sproutsocial). That means that 120 million Instagrammers have been lead to a business through the platform.

You can easily use Instagram to generate new business and sales with strategic content and links in your bio, as well as reach new targeted and engaged audiences through paid ad campaigns through the Facebook ad platform.

4. Stay On Top of “Instagram Reviews”

A little-known fact is that when an Instagram user posts something on Instagram and uses a location tag, this tag isn’t owned or regulated by the business that owns the physical location. All location tags on Instagram, or “Instagram Geotags”,” are tied to a separate public account that Instagram will store posts under.

Instagram Reviews

For businesses, this is a blessing and a curse.

Best Case Scenario:

Say you own a local restaurant and you have numerous dedicated and consistent customers who love to post at your restaurant and have nothing but glowing words to accompany beautiful pictures of your space. When others look at your location on Instagram, this is what they see, and they are that much more likely to convert and become loyal customers as well.

Worst Case Scenario:

You own the same local restaurant, but one dissatisfied customer took it upon themselves to post a picture of your front door exclaiming their disgust with the service that they received. This post has lingered on the web and likely dissuaded other customers from posting to the location, and has resulted in the loss of unknown amounts of revenue through prospects who steered away from your business as a result.

Although you have no control over the things that users might be saying about your brand (much like standard reviews), you can still help mitigate some possible damages by having a branded Instagram account and monitoring the posts on your location. Much like negative reviews left on other review platforms, by responding to negative Instagram posts, you are much more likely to prevent harm to your reputation.

5. Don’t Get Left Behind

As of 2017, nearly 71% of businesses in the United States were already using Instagram. The release of Instagram business profiles and the ability to to run ads/analytics with ease have been large factors in driving the Instagram growth movement.

business instagram use
Source: eMarketer

You may notice that this looks like an exponential growth graph, and that’s probably because it is. Fortunately for you, just because 71% of these businesses are using Instagram doesn’t mean that these businesses are using it to its full potential.

We can make a pretty good estimate as to where this usage rate is going to reside by the end of 2018, so don’t get left behind.


Don’t wait, get started on your Instagram strategy today to generate new leads, amplify your brand, and build new business!

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Online Reviews: Why You Should Care!

Online Reviews are an important piece of the pie when it comes to your online reputation. Most of our clients will not give Reviews because of the nature of our business. They hire us to do their marketing and they don’t want their competitor’s to discover who’s doing their digital marketing. We’ve managed to get about 50 clients to give us Reviews on Facebook, Google, Yelp and a few other platforms. Most businesses do not have this challenge so we highly recommend that you find ways to encourage your customers to give you reviews. Just think of the last time you were thinking of buying a product, going to a new restaurant, making an appointment to a new doctor, hiring a contractor, etc. The first thing most consumers do is go on their smartphones and search for the companies information then they look for reviews about that company. Whether they’re on Facebook, Yelp or Google it doesn’t matter. The important thing is that you have some reviews (hopefully positive reviews). There’s no doubt your business will get a bad review from time to time. This doesn’t mean you shouldn’t participate in managing your online reputation.

As a matter of fact it’s quite the opposite. You have to manage the activity by having someone login everyday. It takes 1 minute to do this. You login and see if there are any new reviews. If it’s a good review simply thank the customer and move on. If it’s a bad review you should bring it to the team and discuss an appropriate response. This should be taken very serious. A business can slowly lose it’s customers and ruin their reputation by having a careless attitude about online reviews. Technology, smartphones and the internet are not going away and neither are reviews or the voice of customer. It’s time you commit to a strategy for managing your reviews. This is no small task and should be done by a professional or someone who is trained on your team. Here’s a presentation I did not too long ago to help you take a deeper dive into the stats and reasons why you should care about online reviews.

The question we always get about online reputation is “how much does it cost”? The answer is it varies.

  • If a business gets 5-10 reviews per month and needs ongoing maintenance you should be paying between $200-300. This would include managing on 5 platforms. For example, if you’re a Home Improvement Contractor we would manage Google Reviews, Facebook Reviews, Yelp Reviews, Angie’s List and Houzz. If you’re a Doctor we would manage Healthgrades, Vitals, Google Reviews, Facebook Reviews and Yelp Reviews. Each industry has its’ own platforms and marketplaces that need to be managed.
  • On the other hand if you’re an eCommerce business or a Retail business and you get 50-100 reviews per month you may be paying $800-1000 per month. This is not an expense but rather an investment to secure your future sales. Anyone who thinks different is making a mistake. The challenge is that this is just one piece of the Digital Marketing puzzle. But I would say that it’s 1 of the top 5 most important things you could be doing. Instead of spending time creating posts on Social Media spend time managing your Reviews.

If you’re a small business these are the 5 most important things you need to be doing for your online presence in 2018 along with the benefit.

  1. Manage and optimize your Website [BENEFIT: Owned Media, you control it and it’s there forever]
  2. Create quality Content on a regular basis [BENEFIT: IncreaseSEO or Search Engine Optimization will lead to more clicks and leads]
  3. Manage your Online Reputation [BENEFIT: Get reviews, manage customer service and increase word of mouth]
  4. Create Videos [BENEFIT: Again this is owned media and content that you control, you’ll also benefit from SEO because of Youtube and your customers and prospects will stay engaged with your company longer. If the videos are relevant to their needs they’ll keep coming back.]
  5. Create a Digital Marketing Strategy [BENEFIT: Make sure you understand your goals and objectives. Do your Keyword Research, Competitive Analysis and figure out your strategy for each Quarter. The benefit is that you’ll have everything organized in a document that includes timelines, who’s doing what on your team and what the KPI’s or outcomes will be. Make sure you have your Google Analytics or some other form of measuring the results. I promise you that if you’re committed, get organized and stay the course you’ll see your traffic grow. This will lead to more clicks, leads and sales.

Happy Marketing!

 

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Why Do You Need Google Analytics For Your Website?

In today’s market there are thousands of ways to market and advertise your products and services. While it’s true that the internet is saturated with low quality content, it’s also true that we can attribute the way in which people find your company in a much more effective way than traditional media. Whether you use Google Analytics or some other website analytics tools it’s really important that you have the ability to measure the effectiveness of your marketing campaigns. This is critical not only to eCommerce brands, but to anyone or any business who operates a website. Google Analytics is a free. When you install it on your website you will be able to get more insights into your visitors. Those insights will help you make better decisions and in turn help you grow your business. Watch our short video or review our slide presentation to get a better understand of the world of Analytics.

 

Sign up: Why Do You Need Google Analytics For Your Website?

#GoogleAnalytics #DigitalMarketing

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Delete Facebook?

April 9, 2018

Delete Facebook?

We’ve been flooded with questions about what to do with Facebook. The short answer is we need to wait to see what Facebook is going to do to rectify the issue with their data sharing problems. Some people and companies are deleting their pages. If you’re a business it depends on whether Facebook is working for your brand in a positive and profitable or not. As for a regular user it depends on whether you feel comfortable sharing your information or not. If you decide to stay on Facebook make sure that you go to the settings and change the privacy and security settings. Perhaps forgo using Facebook on your mobile devices. You will share a lot less information on Facebook if you’re only using the desktop version via the Facebook website. If you do decide to delete your personal or business page make sure that you go to the settings and download all your information. All your pictures, videos, posts and other engagements will be sent to you in a file.

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Optimizing Your Video for SEO

When it comes to digital marketing, there are a few things you need to know to make your website stand out and increase your overall digital presence. Today’s customer is searching the web – and once they find you, they’ll be looking at your company’s site and social media pages and gaining impressions from what they find. Incorporating the right content – such as quality videos – and then distributing that content widely can improve your SEO ratings and make it easier for customers to find you on the web. The right content marketing strategy can also make your videos interesting and unique, so that current and future customers enjoy your content and want to continue interacting with your business.

Optimizing your video content is key to making the most of it. Boosting viewership gives your videos the biggest impact, and there are a few ways to make this happen. First and foremost, create engaging video content that will give your viewers insight into your business and a more personal take on how and why you do what you do. Next, be sure to incorporate relevant keywords into your video – including the title. Search engines pick up the text that coincides with your video, so keywords continue to be significant here.

Another great way to improve your SEO is to transcribe your video. This tactic appeals to a number of potential viewers and makes the content of the video clear. A transcription is also more likely to appear in Google searches.  It’s also helpful to optimize your metadata (the video description and tags, including the keywords you’re targeting. Remember to keep your titles and subtitles short, clever and attention-grabbing. Optimization should also be directly related to your content; don’t simply choose keywords that will attract readers without providing accurate search results.

Lastly – share, share, share! Promote your video, share it on all the social media channels and ask loyal friends and fans to share. Your video is awesome, inspiring, funny, or all of the above – but it’s not going to work its magic if no one sees it! To find out how we can help your video content work for you, visit www.prediqmedia.com.

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Customer Service Do’s & Don’ts

During this holiday season make sure your Customer Service staff is not acting like a Grinch to your customers. Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled more easily. Consumers have the power to negatively impact your sales and reputation right on the palm of their hand. That’s right, I’m referring to their smartphones. One click and they can spread the word on Facebook, Google, Yelp and others. So make sure you have a plan for good customer service, but make sure you also review the things you don’t want your employees to do with your customers.

In the pursuit of excellent customer service, several dos and don’ts should be followed:

Do: Anticipate Their Needs and Wants

Instead of merely listening to your customer’s needs, a business needs to understand their unexpressed wishes and anticipate their next move. Staying one step ahead of them—literally giving them what they didn’t know they needed—is how you will stand out from the rest. This builds exceptional rapport with your customer and makes them feel like you really, truly value their business (Forbes). They will want to come back, and what’s more, they’re going to tell their friends all about your customer service.

Do: Show Genuine Interest

If you haven’t heard it yet, here it is: customers want to feel appreciated and they value an honest-to-goodness relationship. If your customer service staff can build, nourish and manage relationships with your customers, then you’re golden! One way for you to build the relationship and make them feel special is by genuinely caring about what they’re telling you. Listen to them grumble, show sympathy, laugh when they laugh and don’t be afraid to get personal (Inc.com). Something as minute as memorizing the name of their granddaughter or asking about their last trip to Hawaii will help solidify your relationship.

Digitally speaking, doing this well means using social media to engage in a conversation and being open and transparent online! Your online customer service is as important, if not more so than the face-to-face interactions. At the root of it all, the customer wants to feel that they’re spending their hard-earned dollar on a business that cares about them!

Do: Have the Answers and Deliver

While it’s up for debate on whether customers are always right, the fact of the matter is, you are the expert and not your customer. You should always have the answers and be able to deliver. That is why product and service knowledge is the most vital skill a customer service representative can possess (Digitalist).

If you don’t have the answer, try your best to find it out or direct the customer to someone who can answer their queries. Avoid saying the phrase, “I don’t know” at all costs. Remember, you’re the expert. Having the answers and delivering them promptly and respectively will build trust and confidence in your customer.

Don’t: Restrict the Customer

Customers hate to hear the word, “no.” It’s a fact of life. Though it’s not always possible to say “yes,” best practice dictates that you should be as flexible and accommodating as possible for your customers (Customer Service Manager).

If there’s one thing a customer hates to hear more than “no,” it’s that something is “company policy.” Why? First of all, the customer likely doesn’t care what your store policy is. Second, they don’t see you as a customer service provider following policy, but rather as the company as an entity restricting them from getting what they want. Another reason this is such a big no-no is that it’s like putting a big road block in the conversation. With both you and the customer at a loss for what to say, the interaction (and possibly the relationship) is subsequently squelched.

Don’t: Make Things Overly Complicated

A good rule of thumb to follow is that getting assistance and service should not be more painful than the problem itself. Behold! The wonders of a FAQ (Frequently Asked Questions) page! If this isn’t really your style, and as a necessary fall back, the next step is to make your customer service staff incredibly accessible. You know what they say: a quickly diffused customer service issue keeps the bad reviews away. Right?

Speaking of which…

Don’t: Ignore Feedback or Complaints

Feedback, no matter its form, is always a plus. Who better to hear from than the customers who are literally the lifeblood of your business?

Embracing the good, the bad and the ego-deflating will ultimately help you to strive for better in the long run, we promise. You’ll be able to understand your customer better, identify and solve your pitfalls and grow bigger and better (MinuteHack)! So, the next time a customer wants to give you their feedback, don’t brush it off, but rather see it as an opportunity to improve.


Good customer service always will be an essential part of a business. It’s your customer’s first point of contact with your business and allows them to connect and build trust with your business or brand. In today’s world, delivering excellent customer service is sometimes more effective than any advertisement could be!

Follow these customer service dos and don’ts so people talk about you for all the right reasons.

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Get Your Business Online Workshop

If you attended our Workshop you know we delivered value. If you didn’t attend no problem. Below you’ll find the 2 hour video with lots of good content to help you grow your business. Real Digital Marketing strategies you can use today. The special holiday workshop about how to Reach Customers during the 2017 Holiday Season, streamed live from Google HQ was an absolute success. We want to ensure your business gets the latest and greatest tips on prepping for the 2017 holiday season, we’re teaming up with the Small Business Administration, Facebook, Constant Contact, and Square for this one-of-a-kind event. The livestream included a live Q&A. Topics covered included; Search Engine Optimization (SEO), Pay-per-click ads (PPC), Social Media Marketing, Content Marketing, Email Marketing, Payment Options and much more. Prediq Media held the event at the Greater Boca Raton Chamber of Commerce in Boca Raton.

Get Your Business Online Workshop.

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Digital Marketing Workshop

Our team hosts dozens of workshops each year. The Digital Marketing Workshops are meant to educate Small to Medium Businesses in the area of Digital Marketing. The material is always changing in this fast evolving digital world. Whether it’s Social Media Marketing, Content Marketing, Search Engine Optimization, Paid Search Advertising or Email Marketing it’s always changing . In this workshop we partnered with Google, Facebook, Constant Contact, Square and the SBA to bring together some of the most important tactics SMB’s could use this holiday season to grow their business. For more information on future events and workshops visit our Events page. Below you’ll find the 2-hour long workshop filled with strategies and useful tips to help grow your business. We would also like to thank the Boca Chamber of Commerce for providing their conference room for our 25 attendees.

 

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Is Your Website ADA Compliant?
ADA Compliant - Prediq Media

Is Your Website ADA Compliant? Neither Is Ours. What To Do Next?

Since 1990, the Americans with Disabilities Act (ADA) has required places of public accommodation to meet specific standards for accessibility by persons with disabilities – and now, those “places” have expanded to include websites.  The goal is to make websites more accessible to individuals with disabilities ranging from blindness and low vision and deafness and hearing loss to learning and movement limitations and speech disabilities.  Any company with a website should test its site with the available web accessibility tools, which will search for things like alternative text that can be read through special devices which translate the text through the proper medium, whether it be audio, visual, etc.

Some best practice ideas for ADA compliant captions include:

  • Using easily readable font such as Helvetica Medium, and ensuring correct spelling and punctuation throughout.
  • Positioning one to three lines of text on the screen for three to seven seconds, to be immediately replaced by another set of text.
  • Synchronizing the captions precisely with the audio.
  • Ensuring no graphics or visuals are covered by captions.
  • Sound effects such as music and laughter should be identified in brackets, such as [laughter] to add to understanding.

It’s important that businesses are ready for this transition, which is likely to be formalized in the next year. Prediq Media has the tools and skills to review your website and help make any adjustments necessary to better conform to the web accessibility guidelines.  Contact us today for more information!

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14 NE First Ave 2nd Floor
Miami, FL 33132

 

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