Snapchat offers targeting in a way that also promotes the privacy of Snapchatters. Depending on an advertiser’s campaign goals, ads on Snapchat can be targeted by Live Story program, Discover Channel, location, and/or gender. For example, you could target the Cosmopolitan Discover Channel or the Father’s Day Live Story.
In addition to a robust set of first-party post-campaign metrics, they work closely with industry-leading measurement partners to help advertisers understand who their ads are reaching and what impact they are having. They’re constantly investing in deepening these partnerships and expanding our capabilities.
Source: Snapchat internal data
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