By: Alex   -  In: Blog   -  19   Comments

Snapchat is the best way to reach 13 to 34 year-olds.

Ad Targeting

Snapchat offers targeting in a way that also promotes the privacy of Snapchatters. Depending on an advertiser’s campaign goals, ads on Snapchat can be targeted by Live Story program, Discover Channel, location, and/or gender. For example, you could target the Cosmopolitan Discover Channel or the Father’s Day Live Story.


In addition to a robust set of first-party post-campaign metrics, they work closely with industry-leading measurement partners to help advertisers understand who their ads are reaching and what impact they are having. They’re constantly investing in deepening these partnerships and expanding our capabilities.

Impressive Stats

  • Over 100 Million daily active Snapchatters and growing.
  • Up to 8XU.S. 13 to 34 year-olds view Live Stories vs. TV for similar events.
  • 3X likelihood that a Snapchatter who watched the ad saw the movie
  •  8+ Billion video views every day on Snapchat.
  • More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters.

Source: Snapchat internal data

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